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文章较为系统地呈现了关于国际Z世代的研究现状、热点和主题,勾勒出国际Z世代群体在工作、生活和社会心态方面的共通特征。首先,国际Z世代的工作特征和职场意识突出表现为对工作主体性的强调,他们在职业规划中善于打造理想化自我,追求“稳就业”“乐就业”,工作态度表现轻松,重视争取“时间权力”,喜欢“个人主义”和“平等主义”的工作方式。其次,国际Z世代向往的生活呈现出“返璞归真”的特点,包括绿色主义和冲动主义并存的消费特征,“平台摇摆”“全球议题”“媒介怀旧”的媒介使用特点,以及以“回归家庭”为特征的社会关系趋向。最后,在社会心态上,国际Z世代既是迷惘而悲观的一代,也是缺乏爱国主义和民族情怀的一代。文章希望为中国更加精准地开展针对Z世代的国际传播和为国内Z世代的后续研究提供文献参考。
Abstract:This paper displays the hot topics and current trends about research on international Generation Z. Some common features about international Generation Z in job, life, and social mentality areas are discribed. First, the subjectivity of Generation Z in job stands out. They are clever at constructing ideal self-images in career planning and pursuing in stable and enjoyable jobs. Their work attitudes are relaxing, and often strive for “time rights”. They value “individualism” and “egalitarianism” in working styles. International Generation Z looking forward to simple and original life. Their consumption characteristic is green and impulse. Their media consumption has the characteristics of platform swing, global topic, and media use return. International Generation Z put greater emphasis on family. They are pessimistic and confused, and lack patriotism and national spirits. This paper hopes to make contributions to China's international communication towards international Generation Z and also bring some inspirations to the research on domestic Generation Z.
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基本信息:
中图分类号:G353.1;C912.6;C913.5
引用信息:
[1]乔丽娟.国际Z世代研究的热点与主题:工作、生活与社会心态分析[J].当代青年研究,2025,No.394(01):118-132.
基金信息:
2023年教育部哲学社会科学研究重大课题攻关项目“中国式现代化的国际传播路径研究”(23JZD033)
2025-01-20
2025-01-20