发展乡村产业是促进乡村振兴的根本所在，乡村产业带头人是乡村产业振兴的关键和支撑。文章梳理了乡村产业振兴带头人的素质和胜任力研究文献，提出乡村产业振兴带头人概念，基于冰山模型构建带头人素质的静态结构与动态模型，并结合典型实践案例，从知识素养、能力技能、精神品质和意识思维等四个维度形成带头人的素质指标体系，进而提出培育带头人的方向和途径。

The development of rural industries is fundamental to promote rural revitalization. Rural industrial leaders are the key and support for rural industrial revitalization. In this article, the quality and competency of leaders are summarized based on the existing research literature, the concept of a leader in rural industrial revitalization is put forword, the static structure and the dynamic model of leaders' literacy are constructed based on the Iceberg Model, and the quality index system of the leaders is formed according to typical cases of rural industrial leaders, which contains four dimensions: knowledge literacy, ability and skills, spiritual quality and conscious thinking. Some suggestions for cultivating the leaders of rural industrial revitalization are involved at the end of the article.