互联网社会中，“梗”作为一种具备圈层属性的隐语黑话，逐渐成为青年一代新的交流话语，造“梗”玩“梗”也成为一种独特的亚文化现象。文章采用批评性话语分析框架，对游戏圈的“梗”进行研究。研究发现，文本分析方面，“梗”主要以造词和挪用两种方式为主。它们虽不符合日常语言使用规范，然而具有鲜明的情境化语义特征；话语实践方面，“梗”除了使网民获得文本消费快感外，还具有戏谑主流话语、制造群际差异、构筑圈层藩篱的功用；社会实践层面，造“梗”玩“梗”一方面反映出个体面对社会关系时的乏力，另一方面也反映出个体、群体与社会三者在话语权力支配方面的媒介权力博弈。

In the internet society, “meme”, as an argot with certain attribute to circle-layer, has gradually become a new communication discourse of the young generation, making “meme” and playing “meme” has become a unique subculture phenomenon. This paper adopts the framework of critical discourse analysis to study the “meme” in the gaming circle-layer. The study finds that “meme” is mainly based on word making and appropriation in terms of text analysis. Although they do not confirm to the norms of daily language use, they have distinct contextual semantic features. In terms of discourse practice, “meme” not only enables the netizen to get the pleasure of text consumption, but also has the function of teasing mainstream discourse, creating inter-group differences and building barriers. At the level of social practice, making “meme” and playing “meme” on the one hand reflects the weakness of individuals in the face of social relations, on the other hand, it also reflects the media power game of individuals, groups and society in the control of discourse power.