互联网+时代的IP经济强势来袭,涵盖文学、影视、动漫、游戏及衍生品等诸多领域。粉丝型御宅族通过对动漫IP的追捧与消费实现迷群建构与身份认同,呈现出黏合度强、忠诚度高、超前消费、正版购买的特征。这一趣缘群体的出现推动了动漫IP的开发与增值,兴起以粉丝用户的UGC模式为特点的弹幕文化,促进动漫IP从小众传播到大众视野的跨界融合,共同为动漫IP全产业链的形成贡献力量。

Absract: In internet+ era, IP industries include literature, film and television, animation, games, derivatives and many other areas. Through the pursuit and consumption of animation IP, Otaku realizes the construction and identification of fans, showing the characteristic with a strong adhesion, loyalty, ahead of consumption, the characteristics of genuine purchase. The emergence of this interest group promotes the development and valueadded of animation IP, raises the barrage culture characterized by the UGC mode of fan users, promotes the crossborder integration of animation IP from minority to public view. At last, Otaku contributes a lot for animation industry chain.