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以主流弹幕视频网站AcFun(A站)与Bilibili(B站)为例,基于互动仪式链理论,对青年弹幕深度使用者进行焦点小组访谈和深度访谈,认为弹幕视频提供了虚拟在场的互动平台,弹幕互动仪式是弹幕族情感的变压器,一开始分散的情感通过集中关注同一件事甚至弹幕本身,相互知晓关注的焦点,通过有节奏的连带过程,情感状态变得愈加强烈,当互动的检点逐渐变得一致,出现了集体连带过程中的高度关注或者其他的"集体兴奋"的形式,而互动仪式中建立起情感协调的结果就是产生了团结感。弹幕作为一种符号使短暂的情感转向长期的情感,归属感的产生有三个层次,一是对弹幕群体的归属感,二是体现在Bilibili和AcFun的运营机制的情感维护到行为维护的转换上,三是通过主动发送弹幕获得的更强烈的归属感,这些长期的结果成为"情感能量"(EE),在青少年社会化过程中发挥着重要作用,同时弹幕作为一种青年话语的符号,也是不能忽视的社会关系符号。
Abstract:Taking the principle websites AcFun and Bilibili as examples based on the interaction ceremonial chain theory, we believe that danmaku is the virtual platform as well as emotional adjuster of teenagers through focus group interviews and in-depth interviews with in-depth danmaku youth. Distracted emotions become stronger in the rhythmical and consistent process, leading to highly focus and collective excitements, where a sense of belonging emerges. There are three levels. The first level concerns about the danmaku groups, and the other refers to the conversion between emotional maintenance of Bilibili and AcFun's operating mechanisms and behavior maintenance. The third is the stronger sense of belonging gained through stirring transmission conducts of danmaku. These longterm results become "emotional energies"(EE) which play an important role in the socialization of the youth. As the symbol of youth discourse, danmaku can cast light upon social relations which cannot be ignored.
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基本信息:
中图分类号:G206;D432.6
引用信息:
[1]张玉璞.基于互动仪式链理论的青年弹幕互动仪式作用机制研究[J].当代青年研究,2018,No.354(03):65-71.
2018-05-20
2018-05-20