O2O生活服务平台跨界覆盖高校学生学习、生活、课内外活动,网上订购外卖已经成为越来越多大学生的餐饮消费习惯。对上海大学生网上订购外卖现象的研究发现,大学生网上订购外卖的频率受到性别、上网时间、"宅"的程度、作息规律程度等因素的综合性影响。

O2 O life service platform has a broad coverage of college students' learning, living, internal and external activities, and online ordering takeaway has become more and more college students' consumption habits. This paper will take students from universities in Shanghai as an example, describe the phenomenon of students' online ordering take-away, and analyze the factors that influence the order behavior in the group level. The study found that the behavior of college students' ordering take-away and the frequency is affected by gender, the length of internet time, the degree of "otaku", the degree of regularity of routine and other factors.