青少年是网络的主要使用群体,网络在其社会化的过程中发挥了举足轻重的作用。网络不断带给青少年全新的认知与消费体验的同时,在一定程度上剥夺了主动性与能动性。"网红"现象火爆是互联网经济与文化发展的产物,折射出互联网时代青少年的主体性面临的深刻危机。本文从认知、态度与行动三个层面逐渐深入解读,对青少年认知与审美的主体性、消费行为的主体性,以及价值观塑造的主体性四个方面进行分析,阐释这场全民狂欢背后青少年的主体性迷失。

"Web celebrity" hot phenomenon is the result of the development of internet economy and culture. It brings new acknowledge and consumption experience, but it also deprives people of the initiative. Teenagers are the main users of the network and network has played an important role in the process of their socialization. Nowadays, in many aspects of social life, it reflects the profound crisis of teenagers' subjectivity in the internet era. In this paper, I will take the "web celebrity" hot phenomenon as an example, talk from three aspects of cognition, attitude and action, analyze the four aspects of teenager cognition and aesthetic subjectivity, subjectivity of consumer behavior, and the subjectivity of value creation and interpret the subjectivity loss of teenagers behind this national carnival.